By Chris Obore I was engaged in a social media debate about how my mother tongue/ language Ateso was being abused by many organisations, especially those engaged in the media and advertising business. The debate arose from the huge billboard MTN erected in Soroti town promoting its MTN MOMO campaign dubbed send money and win. In Ateso, it means ijuka isirigin iteleka; instead MTN wrote: Ijuuka Isiriginyi Iteleeka. Let’s not dwell much on MTN because they were kind enough to apologise and also pulled down t
Source: Advertisers and media should respect indigenous languages – Daily Monitor